Podcast | The Profit Pillars Show
Episode 02: What to Look for When Hiring a Tax Accountant
August 11, 2025
Looking for a tax accountant who does more than just file your taxes?
In this episode of The Profit Pillars Show, Parker Stevenson, CEO of Evolved Finance and author of Profit Pillars, breaks down exactly what small business owners should be looking for in a tax accountant, whether you’re just starting out or managing a thriving 6-figure online business.
Discover how to identify the right financial partner for your business, what qualifications really matter, and how to avoid common pitfalls when hiring accounting support.
Episode Summary
In this episode of The Profit Pillars Show, Parker Stevenson, CEO of Evolved Finance and author of Profit Pillars, shares practical advice on what to look for when hiring a tax accountant. Drawing from years of experience working with hundreds of online business owners, Parker explains why choosing the right accountant is one of the most important financial decisions you’ll make and how the right partner can save you both time and money.
Parker begins by discussing why hiring a tax accountant is so different from hiring other service providers. Unlike hiring a copywriter or a marketing consultant, you’re trusting an accountant to handle tasks you may not fully understand yourself. Just like working with a mechanic or a doctor, it’s a relationship built on trust and expertise. That’s why it’s critical to know what to ask and what to look for before you commit.
From there, the conversation shifts to what a tax accountant actually does for your business, including filing returns, calculating what you owe, and identifying legitimate deductions. Parker emphasizes that as your business grows, your accounting needs become more complex and your budget for professional help should grow too. He explains the differences between budget-friendly, volume-based tax firms and higher-end services, and why paying more often means getting better responsiveness, accuracy, and proactive tax planning.
The episode also explores key decisions like whether your accountant needs to be local, and the differences between a CPA (Certified Public Accountant) and an EA (Enrolled Agent). Parker breaks down what each credential means, why both can be excellent choices, and how experience and specialization often matter more than the letters after someone’s name. He also discusses the pros and cons of having the same firm handle your bookkeeping and taxes, and why specialization can lead to better results.
Finally, Parker addresses when it’s time to seek out a tax strategist, not just a tax preparer, and why communication style, technology use, and organization should factor into your decision. He wraps up with advice on whether to work with a solo accountant or a larger firm, and how to find the right balance of personal attention, stability, and expertise for your stage of business.
Whether you’re just starting out or managing a growing online business, this episode will give you the clarity and confidence you need to hire a tax accountant who can truly support your success.
Frequently Asked Questions
Here are a few common questions business owners ask around this topic:
Yes. Even if your business is part-time, earning income from it means you’re responsible for reporting that income accurately to the IRS (and your state, if applicable). Business tax filings involve more complexity than personal returns, especially when it comes to deductions, expense tracking, and quarterly tax estimates. A qualified accountant can help you stay compliant, avoid costly mistakes, and make sure you’re taking advantage of all eligible write-offs, even in the early stages.
Not necessarily. Most accountants today can serve clients anywhere in the U.S., using secure cloud-based software and e-signature tools to exchange documents. They are also able to research and apply the tax laws of any state. The main exception is if your state has highly unique tax rules or you prefer to meet face-to-face. In most cases, choosing the right expertise is more important than geographic location.
You don’t need a CPA to get expert tax help. Enrolled Agents are federally licensed by the IRS and specialize exclusively in taxation, which means their training is laser-focused on helping you file accurately and minimize your tax liability. CPAs are highly trained as well but often have broader backgrounds in corporate accounting, auditing, or financial management. For most small business owners, especially in the online space, either credential can be a great choice, but the professional’s experience and service approach often matter more.
No. Bookkeeping and tax preparation are related but require different skill sets. Bookkeepers focus on keeping your financial records accurate and up to date throughout the year, while tax accountants specialize in applying tax law to those records to prepare and file returns. In many cases, separating the two roles ensures you get the highest level of service in each area. If you do choose an all-in-one provider, make sure they have dedicated staff for each function.
Your budget should grow as your business grows. In the early stages, you may only need basic annual tax filing. As your revenue and complexity increase, it becomes worthwhile to invest in professionals who offer proactive tax planning, accurate filings, and strategic advice. Factors that influence cost include the type of business entity you have, your revenue volume, how organized your records are, and whether you need ongoing support beyond tax season.
Tax preparation focuses on accurately filing your returns based on last year’s numbers. Tax planning is a proactive, year-round strategy to reduce your tax liability through legal deductions, entity structure choices, and other tactics. Growing businesses often benefit from adding tax planning to their accounting services so they can make informed decisions before year-end.
Solo accountants can provide personalized attention, but if they get sick, retire, or become unavailable, it may leave you without support. Larger firms offer stability and additional resources, but you may receive less one-on-one attention if you’re a smaller client. Many small business owners find mid-sized firms offer the best balance of expertise, service, and reliability.
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