How to Get Better at Managing the Financial Side of Your Business.
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Episode Summary
In this episode of The Profit Pillar Show, Parker Stevenson, CEO of Evolved Finance and author of Profit Pillars, breaks down the foundational financial skills every online business owner needs to build a sustainable, profitable company. Many entrepreneurs believe they are “not numbers people,” but Parker emphasizes that financial literacy is not optional if you want long-term business success. This episode offers six tactical money-management tips that help entrepreneurs strengthen their financial decision-making, no matter their background, skill set, or comfort level with numbers.
Parker opens the conversation with a personal story about overcoming his own limiting beliefs around math and money. Growing up as a creative, he never imagined himself running an accounting firm or writing a book about finance. But after years working in product management and eventually serving hundreds of online businesses at Evolved Finance, he learned firsthand how essential numbers are to every business model. His journey underscores a key message: financial skills can be learned, and your identity doesn’t determine your capability.
Throughout the episode, Parker shares six essential tips for managing money more effectively, from separating personal and business finances to understanding your monthly averages for revenue and expenses. He also stresses the importance of learning how to read your P&L statement, explaining why it’s the central scorecard for any small or online business. By integrating these core financial practices, entrepreneurs can reduce stress, improve clarity, and make more strategic, data-driven decisions.
Parker also highlights when business owners should begin forecasting and budgeting. Contrary to popular belief, most online businesses don’t need a fractional CFO to create a basic financial projection. A simple spreadsheet, built around realistic revenue expectations and historical spending, can transform the way a business plans for growth. This is especially valuable for businesses approaching or surpassing the half-million-dollar mark.
The episode closes with an encouraging reminder: if Parker could go from a punk-rock musician to the CEO of an accounting firm, any entrepreneur can build the financial skill sets needed to thrive. Whether you’re running a coaching business, online course company, or modern small business, these financial habits will help you build a more resilient and profitable foundation, no matter where you’re located or what stage of growth you’re in.
Important links from this episode:
Profit Pillars Book: evolvedfinance.com/book
Evolved Finance Services: evolvedfinance.com/services
Finance Tools and Courses: evolvedfinance.com/learn
Frequently Asked Questions
Here are a few common questions business owners ask around this topic:
You can get better at managing your small-business finances by learning a few core money skills and reviewing your financial data regularly. Start with separating your personal and business accounts, keeping accurate bookkeeping, and learning how to read your P&L statement. From there, track your average monthly revenue and expenses so you know whether your business model is truly working. Business owners who engage with their numbers consistently make more confident, informed decisions.
Separating business and personal finances gives you clearer financial data and makes tax and bookkeeping far easier. When money is co-mingled, it becomes difficult to understand how your business is performing or whether you’re profitable. Proper separation also helps your accountant maintain accurate records and helps you make smarter decisions about spending, saving, and paying yourself.
Yes, every business owner needs to understand their profit and loss statement because it’s the core scorecard of your company’s financial performance. A P&L shows your revenue, expenses, and profit, helping you see whether your business model is sustainable. Once you understand how to read it, you’ll be able to identify trends, spot problems early, and make more strategic decisions about hiring, investing, and growth.
A business should start forecasting and budgeting as soon as it has recurring revenue or predictable expenses, but it becomes especially important once you’re approaching the $500K mark. A simple 12-month spreadsheet projection helps you plan for team costs, upcoming investments, and revenue goals. Forecasting isn’t just for CFOs, most online businesses can build effective financial models with basic spreadsheet skills.
If spreadsheets intimidate you, start with simple, consistent interactions like reviewing your P&L once a month or learning one new term at a time. Most small businesses don’t need complicated formulas; they need clarity around revenue, expenses, and profit. As you build confidence, you can expand into forecasting or more detailed financial tracking. Skill comes from repetition, not perfection.
Creatives can become more confident with money by reframing financial skills as part of running a healthy business, not a test of intelligence. Start with basic literacy: knowing what you make, what you spend, and what you keep. As you get more comfortable, you can build more advanced skills. Confidence grows when you stop avoiding your numbers and start engaging with them consistently.
The easiest first step is to set up clean, separate business accounts (checking, savings, and a business credit card). This instantly creates clearer financial boundaries and makes tracking far easier. From there, establish consistent bookkeeping (DIY or outsourced) and begin reviewing your monthly P&L so you always know where your money is going.
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The Profit Pillars Show
The Profit Pillars Show by Evolved Finance gives online entrepreneurs and modern small business owners the real-world guidance and insights they wish they had sooner. Each episode delivers actionable, straight-to-the-point advice on finances, operations, and overall business strategy, drawn from host Parker Stevenson’s years of experience helping entrepreneurs build stronger, more profitable businesses.