What to Look for When Hiring a Tax Accountant.
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Episode Summary
In this episode of The Profit Pillars Show, Parker Stevenson, CEO of Evolved Finance and author of Profit Pillars, shares practical advice on what to look for when hiring a tax accountant. Drawing from years of experience working with hundreds of online business owners, Parker explains why choosing the right accountant is one of the most important financial decisions you’ll make and how the right partner can save you both time and money.
Parker begins by discussing why hiring a tax accountant is so different from hiring other service providers. Unlike hiring a copywriter or a marketing consultant, you’re trusting an accountant to handle tasks you may not fully understand yourself. Just like working with a mechanic or a doctor, it’s a relationship built on trust and expertise. That’s why it’s critical to know what to ask and what to look for before you commit.
From there, the conversation shifts to what a tax accountant actually does for your business, including filing returns, calculating what you owe, and identifying legitimate deductions. Parker emphasizes that as your business grows, your accounting needs become more complex and your budget for professional help should grow too. He explains the differences between budget-friendly, volume-based tax firms and higher-end services, and why paying more often means getting better responsiveness, accuracy, and proactive tax planning.
The episode also explores key decisions like whether your accountant needs to be local, and the differences between a CPA (Certified Public Accountant) and an EA (Enrolled Agent). Parker breaks down what each credential means, why both can be excellent choices, and how experience and specialization often matter more than the letters after someone’s name. He also discusses the pros and cons of having the same firm handle your bookkeeping and taxes, and why specialization can lead to better results.
Finally, Parker addresses when it’s time to seek out a tax strategist, not just a tax preparer, and why communication style, technology use, and organization should factor into your decision. He wraps up with advice on whether to work with a solo accountant or a larger firm, and how to find the right balance of personal attention, stability, and expertise for your stage of business.
Whether you’re just starting out or managing a growing online business, this episode will give you the clarity and confidence you need to hire a tax accountant who can truly support your success.
Important links from this episode:
Profit Pillars Book: evolvedfinance.com/book
Evolved Finance Services: evolvedfinance.com/services
Finance Tools and Courses: evolvedfinance.com/learn
Frequently Asked Questions
Here are a few common questions business owners ask around this topic:
Yes, even side hustle income requires accurate tax reporting, and a qualified accountant can help you stay compliant while maximizing your deductions. The IRS considers all business income taxable, and business returns are often more complex than personal filings. A good accountant ensures your income is reported correctly, helps you avoid penalties, and identifies legitimate write-offs you may not be aware of. Even in the early stages of your business, this guidance can save you time, money, and stress.
No, most accountants today can serve clients anywhere in the U.S. using secure cloud-based tools, document sharing, and e-signatures. Location only becomes a factor if your state has unusually complex rules or if you prefer to meet in person. In nearly every case, prioritizing expertise, responsiveness, and experience with businesses like yours is far more important than working with someone local.
Both CPAs and EAs are qualified to provide tax services, and the right choice depends more on their experience than their credentials. Enrolled Agents are federally licensed by the IRS and specialize exclusively in taxation, while CPAs are state licensed and trained more broadly in accounting, auditing, and financial management. For small business owners, either can work well, but the key is finding someone with the right specialization, communication style, and proactive approach to tax planning.
No, bookkeeping and tax preparation are different specialties, and separating the two usually results in higher quality service. Bookkeepers focus on maintaining accurate records throughout the year, while tax accountants apply tax law to those records to prepare and file returns. Some firms offer both, but if you choose that route, make sure they have dedicated staff for each function so neither task is neglected.
Your budget for accounting should scale with the growth and complexity of your business. Early on, you may only need annual tax filing, but as your revenue increases, it becomes worthwhile to invest in accountants who offer proactive planning, accuracy, and strategic advice. Costs vary depending on your business entity, revenue volume, how organized your records are, and whether you need ongoing tax support. Thinking of accounting as an investment in compliance and savings rather than a simple expense will help you see its value more clearly.
Tax preparation is reactive, while tax planning is proactive. Preparation focuses on filing accurate returns based on past financials, but planning helps you make forward-looking decisions that reduce tax liability. This can include optimizing your business entity, timing income and expenses, and taking advantage of deductions throughout the year. Growing businesses benefit most when they combine both, preparation to stay compliant, and planning to protect profits before year-end.
Both options have benefits, and the right choice depends on your business needs. A solo accountant may provide highly personalized attention, but you risk losing support if they become unavailable. Larger firms offer stability and broader expertise, but smaller clients may receive less one-on-one focus. For many business owners, a mid-sized firm provides the ideal balance of personal service, reliability, and the resources to support you as your business scales.
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The Profit Pillars Show
The Profit Pillars Show by Evolved Finance gives online entrepreneurs and modern small business owners the real-world guidance and insights they wish they had sooner. Each episode delivers actionable, straight-to-the-point advice on finances, operations, and overall business strategy, drawn from host Parker Stevenson’s years of experience helping entrepreneurs build stronger, more profitable businesses.