During my time working for adidas America, I quickly learned how important data is to running a successful business.
Do we need to order more inventory? Look at the data.
Do we need to run a promotion? Look at the data.
Do we need to change the pricing of a product? Look at the data.
Are we on track to hit our sales targets? Look at the data.
Any major decision I made or was a part of was always based on some sort of financial, inventory, or marketing data. I understand that adidas is a multi-billion-dollar corporation whereas Evolved Finance’s clients are running multi-seven-figure businesses at best, but that doesn’t make data any less important.
That’s why in this episode, we discuss:
How we used data to make decisions at adidas
The role sales data plays in a successful online business
The role marketing data plays in a successful online business
The role financial data plays in a successful online business
Why your business will be more successful when you’re making data-driven decisions instead of gut decisions
How to get the data you need to make the right decisions