When I jumped into the online business world six years ago, one of the first concepts I had to wrap my head around was affiliate marketing. As someone who had spent the previous 5 years in the sporting goods industry, it just wasn’t a strategy I was familiar with.

But back in 2014, almost all our clients were either running affiliate promotions for their own products or promoting a product for someone else. Over the last 5 years, however, we’ve slowly seen our clients focus less and less on both sides of the affiliate relationship.

What’s changed?

A lot.

That’s why in today’s episode, we discuss:

• What affiliate marketing means in the online space

• How the evolution of digital products is making it more difficult to utilize affiliates

• Why affiliate marketing can be a shaky foundation to build your business upon

• How much of your revenue you should be spending on Facebook ads

• Why affiliate marketing tends to burn out entrepreneurs

• What we prefer our clients to focus on instead of affiliate marketing

• When does affiliate marketing make sense and why?