The internet has made starting a business more accessible than ever. That’s why many coaches and gurus urge aspiring entrepreneurs looking for a business idea to start with their passion. Pursuing your passion isn’t bad advice, but that doesn’t mean it’s good advice for everyone. Building a business around an opportunity can be more financially lucrative while still being fulfilling and fun. That’s why in this episode, we discuss the difference between a “passion” based business and an “opportunity” based business and why both of them have their own unique merits. Parker also shares his experience working in two industries he was extremely passionate about and why he’s far more fulfilled working at Evolved Finance.