Before I joined forces with Corey at Evolved Finance back in late 2014, I had spent the last 5 years at adidas, specifically working in the golf division.

adidas is a company with an extremely recognizable and powerful brand. Likely one of the most recognizable brands in the world. Although I tried to resist drinking the Kool-Aid, the power of the adidas brand has me likely wearing adidas shoes for the rest of my life (I wasn’t a Nike guy, to begin with, anyway).

But shaping a brand like adidas is dramatically different than shaping a brand for a small online business, isn’t it?

That’s where our latest podcast guest, Michelle Garside, shines some light for us.

During my conversation with Michelle, we discuss:

• How Michelle took her years of experience working on brand strategies for massive corporations and channeled it into supporting small online businesses

• What is a “brand” and what makes a “brand” successful?

• What does a small business owner need to be aware of when it comes to their brand?

• What are the most important components of branding a small online business?

• How can a clear and defined brand make your business more profitable?

If you’d like to learn more about Soul Camp Creative, you can visit them at https://soulcampcreative.com/.