Money has got to be one of the most interesting inventions humanity has ever created. It is a core component of every civilized society and the driving force behind every economy in existence. However, if money is such a fundamental piece of the systems that we all live in, why do we each prioritize money differently?

Evolved Finance spends all day organizing, tracking, and analyzing money for our clients, so it should be no surprise that I think about money a lot. Without money, Corey and I would not have a business.

But despite the important role money plays in my life as an American citizen, and the role it plays in my business/career, I would say it is NOT my top priority.

And I don’t think it should be yours, either. But I also don’t think it’s a good idea to put it at the bottom of the list.

That’s why in this episode, we discuss:

• Why you need to be clear about the priority money has in your life

• Why it’s especially important for entrepreneurs to build a healthy relationship with money

• Why ignoring your finances is not an option, no matter how low of a priority money is in your own life

• How prioritizing profitability in your business is different than prioritizing money in your life

• Why money is inherently neither good nor bad

• Why both extreme aversion or extreme attraction to money can have a negative impact on your business and your life