You can’t run an online business without software. Period. It’s typically the first monthly reoccurring expense a new online business will take on. It’s also an expense category that can get out of control really quickly. That’s why in this episode, we look at the software almost every online business needs to invest in, how much you should expect to be spending on software each month, why smaller businesses tend to spend a larger portion of their revenue on software, why it’s ok to wait to upgrade to more sophisticated applications, and why email marketing software and CRM’s can be so expensive.