Let me start out by saying that I don’t have a crystal ball that tells me the future. As far as I’m aware, I don’t think anyone else does either.

But as entrepreneurs, we must manage the financial risks and opportunities in our businesses based on what we think the future holds. Especially in times of uncertainty, which the past 12 months have given the entire world in spades.

That’s why for this episode, we discuss:

• Why I think we are going to see a change in consumer behaviors as more people get vaccinated in 2021

• Whether or not there’s an online business bubble that might be ready to pop

• Why all online business owners will need to once again be prepared to pivot (though probably not as much as last year)

• How you can use a forecast and budget to prepare for a boom or a downturn in your business