The holidays can be a complicated time for online businesses.

While the holiday season can make or break retail, manufacturing, and e-commerce businesses, it seems to have a smaller effect on coaching and info-based online businesses (the types of businesses we serve at Evolved Finance).

Over the years, I’ve heard a lot of takes from different business experts about what online businesses should do during the holiday season.

That’s why for this episode, we discuss:

• What we’ve seen with our clients’ numbers during the holidays

• Why it’s crucial for you to understand if there is seasonality in your business

• What you should be aware of when advertising in November and December

• Any misconceptions entrepreneurs have about how the holidays might affect their online businesses

• Why your numbers can help you better understand what the right decision is for your own online business