Evolved Finance

Bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.

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TBL Episode 222: Richelle Fredson – Founder of The Book Proposal Blueprint

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“I had built great relationships and I had always operated with integrity and still do. And I really think those things pay off when you start your own business because people are ready to support you.”

This week, Parker chats with Richelle Fredson about her financial journey.

Richelle is a book publishing coach and consultant who works with aspiring and published authors to create impactful book concepts & competitive book proposals.

Many of Richelle’s clients go on to receive multiple six-figure offers from their dream publishers. Her clients include Farnoosh Torabi, Chrissy King, Jennifer Racioppi, Terri Cole, Jen Winston and many more!

She’s also the host of the Bound + Determined podcast and the founder of The Book Proposal Blueprint Comprehensive Program.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Richelle and her business:

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“As time goes on, you understand how to start reading the data and you get a sense of the levers you can pull if you need to change something, like if you need to make more money or if you need to cut expenses.”

This week, Parker chats with Becca Brown about her financial journey.

Becca is the founder and CEO of Uppercase Industries, a consumer insights and marketing strategy company that specializes in building highly customized business growth and marketing launch plans that help clients reach and exceed their goals.

Uppercase works with big-name brands such as Applegate and King Arthur Flour and small startups alike to grow their businesses with smart consumer targeting and creative messaging.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Becca and her business:

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“When I was younger I always wanted to save the money and then buy the thing. Now as a business owner sometimes that’s challenging. Sometimes there’s just things you need to do in your business that require a “now” moment.”

This week, Parker chats with Jordan Duvall about her financial journey.

Jordan works with women-led personal brands to create dynamic visual brands that get them noticed so they can position themselves for next-level impact and income.

She is an award-winning creative director who has worked for top Los Angeles entertainment advertising agencies, The Ant Farm, BLT & Associates, NBC & Universal and has consulted for celebrities, networks and some of the world’s most recognized brands. Her work has been used to market blockbuster hits such as Lord of the Rings, Spider-Man, and The Voice.

Jordan is the founder of Ignite Your Soul Brand, a consulting company that combines big agency strategy with neuro linguistic programming, ancient wisdom and color energetics so that business owners can build an in-demand brand with the perfect combination of personality and purpose – expressed in pics and pixels.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Jordan and her business:

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“I just don’t feel like the education was there from school, family, anything… Money just wasn’t a topic people talk about.”

This week, Parker chats with Brooke Van Sickle about her financial journey.

Brooke is the owner & founder of Journey to Kidlit, the online resource that teaches thousands of aspiring children’s book writers from over 35 countries around the world about how to write and publish a children’s book based on her own award-winning writing journey. She’s also the owner of BiblioKid Publishing, an American hybrid publishing house that specializes in producing quality books for kids.

As the senior editor of BiblioKid Publishing, Brooke has helped over 30 titles go on to receive 5-star reviews from children’s book professional sites like Reader’s Favorite, Reader’s Choice, and Mom’s Choice. She’s also an award-winning picture book author, whose book received the 2020 Distinguished Favorite Preschool Picture Book. Learn more about Brooke and how to start your own publishing journey at journeytokidlit.com.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Brooke Van Sickle and her business:

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“I realized the massive potential, and the freedom and flexibility, that came from starting a business and I would do it all over again in a heartbeat.”

This week, Parker chats with Jamie DuBose about her financial journey.

Jamie is an Email Revenue Strategist and the Founder and CEO of ZenplicityNow.com, a digital marketing agency that helps business owners monetize their email list — without being weird or pushy.

She helps service providers create and implement marketing strategies that are aligned with their vision and values instead of following a “one size fits all” approach to digital marketing & sales.

Jamie is also a Navy wife and mom to 3 kids and 4 dogs and 1 cat, all of whom keep her lots of company while she’s supporting clients from her home office in San Diego, CA.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Jamie DeBose and her business:

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“In the online space I feel like there’s a lot of women who, for some reason, are ashamed of their money or don’t want to talk about it or even try to hide the success of it, so I try to be really open about finances.”

This week, Parker chats with Lauren Litt about her financial journey.

Lauren is the owner and lead Social Media Manager at Lil Shameless Plug.

Lil Shameless Plug is a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plus has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars and even an Oscar Qualifying Film Festival!

Lauren recently moved to Portland, OR with her hubby and 2 fur babies. Follow her on social!

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Lauren and her business:

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“I was willing to always forgo money for the sake of doing the right thing… and I think having good principles and having good ethics has helped me stay in business.”

This week, Parker chats with Jess Tyson about her financial journey.

Jess is a mother, author, speaker, community builder, and proud Director of Calm at Don’t Panic Management. She founded Don’t Panic in 2011, and became the first virtual assistant company to take a people-first approach to matchmaking between overworked executives and talented assistants. She’s been growing her team of kind, generous, brilliant task-kickers ever since.

In 2018, she wrote and published Panic Proof: How the Right Virtual Assistant Can Grow Your Business and Save Your Sanity, and has since launched Panic Proof Radio, the podcast, and the Panic Proof Blueprint, the one-day intensive, for struggling owners who need a hand with delegation best practices.

Her life is often a whirlwind of wrangling her two young kids, speaking at events, organizing meetups, and building out her latest project, the Georgetown Collective, which is a carefully curated coworking and community space in the heart of Georgetown, CT.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Jess and her business:

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“I was so passionate about the changes that I was able to create in my own family, that I felt this call to be able to help other people do the same thing and then I realized that I could make money doing it.”

This week, Parker chats with Tosha Schore about her financial journey.

Tosha is on a mission to create a more peaceful world, one sweet boy at a time by supporting her clients to care for themselves, connect with their boy(s) deeply, set limits lovingly, and play wildly!

She brings a burst of energy and optimism to parenting, and is an expert at simple solutions to what feel like overwhelmingly complicated problems.

Through her online community and courses, Tosha helps break the isolation of modern parenting and lifts her client’s confidence so they’re better equipped to face the challenges of raising young boys.

Tosha is the creator of all things Parenting Boys Peacefully, including her signature course, Out With Aggression, a six-week sprint to stop your boy’s explosions and lift your parenting confidence. She is also co-author of Listen: Five Simple Tools to Meet Your Everyday Parenting Challenges, and a frequent guest expert on podcasts and at online and in-person conferences. You can find her at www.parentingboyspeacefully.com.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Tosha and her business:

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“Now money is just a tool to be able to do the things that I want to do, you know I may lose money but I’m going to make more money along the way.”

This week, Parker chats with Elizabeth Burrows about her financial journey.

Elizabeth is an alumnus of North Vermillion High School and graduated magna cum laude from DePauw University with a degree in Political Science and Communications where she studied abroad at Oxford University. She went on to receive her Doctor of Jurisprudence from Indiana University Maurer School of Law.

In 2014, after working in healthcare administration for eight years, Elizabeth started her own business, Burrows Consulting, Inc. where she has assisted numerous rural health clinics, federally qualified health centers, institutions of higher education, critical access hospitals, rural health associations, and other non-profits attain over $135,000,000 in grant funding and over $300,000,000 in enhanced Medicare and Medicaid reimbursement and 340B Shared Savings. She has worked with health care facilities in over 30 states and helped create over fifteen new federally qualified health center entities.

Elizabeth was named a Fellow for the National Leadership Academy of Public Health and is a member of the Indiana State Bar Association. Elizabeth resides near her family farm in rural Indiana and enjoys spending time with her husband, Steve, and daughters, Eleanor age 12 and Amelia age 10. Together they love to travel anywhere!

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Every other week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Elizabeth Burrows and her business:

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“I was the type of person that going into debt was the only way that I could get to where I am today… now I have a much different view, I am definitely a saver nowadays.”

This week, Parker chats with Katie Glassman about her financial journey.

Katie is that rare musician who possesses a combination of instrumental virtuosity and powerful musical expression. Holding six national championship titles, she is one of the country’s most renowned and decorated Texas-style and swing fiddlers, as well as an accomplished songwriter, singer, and a highly sought after teacher.

Over the years touring included playing at the Library of Congress, Festivals for the National Coalition of Traditional Arts, Australia, Italy, and France, and, oh a different state or country every weekend. Over this time, Katie recorded and released 5 full length albums!

In 2018, Katie opened FiddleSchool.com as a resource to make the art of fiddling more accessible. Gaining so much fulfillment from teaching, she decided to take a break from touring and performing to build Fiddle School into a thriving community.

Today, Fiddle School is a complete method for learning how to play the fiddle with an international community spanning the United States and four countries. Fiddle School has brought fiddling into the hands of folks who’ve dreamed of playing all their life, played as a kid and are returning to the instrument, and experienced players ready to level up. In 2023, Katie will be releasing Fiddle School Kids with a formal teacher training program.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Every other week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Katie and her business:

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“I knew I had to start investing time into becoming financially literate and regularly checking in with my numbers.”

This week, Parker chats with Belinda Weaver about her financial journey.

Belinda (from Copywrite Matters) is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left.

With 10 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.

An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Belinda and her business:

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“I would not consider myself a numbers person… but now as a business owner, I’m slightly obsessed with numbers. I’ve been quickly learning to utilize numbers and analytics to my advantage.”

This week, Parker chats with Amanda Rango about her financial journey.

Amanda is the Founder and CCO (Chief Creative Officer) of ARD Fashion Consulting in Columbus, Ohio. She is a well-rounded, accomplished Fashion Designer, leader, and lifelong learner. With over 20 years of industry experience, she climbed the corporate ladder while demonstrating drive, adaptability, and grit.

Her background spans a variety of apparel categories, custom print development, and dynamic graphic artwork. Her top technical strengths are in trend forecasting, collection design, streamlining product development efficiencies and advocating for 3D Digital Product Creation for a more sustainable future of fashion. As an avid yogi and mother of three, she brings creativity, balance, and positive energy to her career and home life.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Amanda and her business:

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“You can’t just build a system and think it’s going to magically make things happen in your business… you have to actually use it.”

This week, Parker chats with Molly Mahoney about her financial journey.

Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales.

After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas.

Molly is the host of “Camera Confidence Live” and has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more.

Her Children’s book Finding My Awesome allows kiddos of all ages to celebrate their unique sense of awesome and live a life of confidence and joy.

When she’s not helping her clients attract a flood of leads, you can find her singing jazz with her bass-playing husband or teaching her kids #stand4joy from their home in California.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Molly and her business:

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“I’ve realized that I can make money and also do the things that I love.”

This week, Parker chats with Lisa Nunamaker about her financial journey.

Lisa teaches budding designers about the beautiful world of garden design and landscape graphics in a fun and simple way. She is a garden design educator, writer, illustrator and speaker.

After ten years of practicing as a landscape architect she realized that even though she adored designing, she loved inspiring others to design even more through her company: Paper Garden Workshop.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Lisa and her business:

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“Money should not be an afterthought, it needs to be a part of the process of whatever you do.”

This week, Parker chats with Paddy Johnson about her financial journey.

Paddy is the founder of VVrkshop, a company that helps artists land the exhibitions, residencies and grants of their dreams. VVrkshop’s flagship membership program, Netvvrk, supports mid-career artists by giving artists the skills and network necessary to create a sustainable living in the arts.

Prior to VVrkshop, Paddy founded the blog Art F City and the public art initiative PARADE. She writes for publications like CNN, The New York Times, and New York Magazine. Johnson is best known for her ability to help artists produce their best work.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Paddy and her business:

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