Refunds happen. It’s inevitable. One of your current or future customers is going to want their money back, and you’re going to hear a thousand different reasons as to why. That’s why in this episode, we look at the rarely talked about topic of refunds. We share why it’s important to keep track of refunds, what a healthy refund rate might look like for an online business, and what you should expect in regards to refunds as your revenue grows.