A website is one of the first investments a small online business makes, but regardless of the size of your own business, being clear on the role your website plays in your sales process and marketing strategy is important for insuring that it provides a return on your investment.
Profitable online businesses remain profitable as they grow by managing their cost to acquire new customers. That’s why in this episode, we review the most common customer acquisition strategies in the online space right now and the costs associated with maintaining those strategies.
Almost every online business will hire a contractor for project-based work, but when does it make sense to hire a full-time employee for your business? In this episode, we share the hiring trends we’re seeing in the online entrepreneur space and address the pros and cons of working with contractors and employees.
I wouldn’t have thought that I’d get a lesson in business while looking for a painting to hang up in my home office, but in this episode, I share the story of how an artist from Uganda unknowingly gave me a master class in sales and marketing at a small art fair.
There is a ton of pressure in the online entrepreneur community to make your business as successful as possible, but have you ever stopped to think what level of success is really right for you? Not everyone wants to make the sacrifices necessary to grow a huge life style business and that’s totally fine. That’s why in this episode, we explore that delicate balance between your personal life and your business’s financial success that every entrepreneur has to figure out for themselves.
Running an online business can be a thrilling and fulfilling experience, but there are some financial downsides to entrepreneurship that can blindside you. In this episode, we address how being an entrepreneur can affect buying a home, filing your taxes, and complicate your personal finances.
The US economy has been on a wild ride up-word for the past 5-7 years, but analysts are expecting a recession in the next year or two. That’s why in this episode, we address some of the things you need to be thinking about as an online business owner so you can be better prepared for when a recession hits.
It’s easy to get caught up pursuing every opportunity that’s in front of you instead of focusing on the one or two things that are already creating revenue for your business. It’s amazing how quickly your business can grow when you start to weed out the opportunities that just spread you thin instead of keeping you focused on what you do best. In this episode, we share how we learned this lesson the hard way and what you can gain from our experience.
2017 has absolutely flown by, so for our last episode of the year, we wanted to review the business trends we’ve seen in the online entrepreneur community and what they might mean for your business in 2018.
Big corporations have finance departments that can generate all kinds of crazy financial reports to help leadership understand the state of the company, but small online businesses only need one report, and that’s the profit & loss statement. If you aren’t creating a profit and loss statement each month to track your business’s health, then this is the episode for you. If you’re interested in the program I mentioned in the episode (The Shift:Small Business Edition), sign up for our free masterclass at evolvedfinance.com/shiftmasterclassregistration.
Running an online business usually means having to create free content or opt-ins in order to build your email list and create an engaged audience ready to buy your products or services. But it’s not always easy to know when you should charge for something and when to give it away for free. That’s why in this episode we explain they key component you need to be clear on so you can give away content and opt-ins for free without resenting your audience.
Entrepreneurship is synonymous with making money, but not all entrepreneurs feel good about financial success. That’s why in this episode, we discuss the ways you can make more money without feeling like a sellout.
At Evolved Finance, we work with many amazing and talented entrepreneurs and small business owners to help them successfully manage the financial aspects of their business. Over time, we’ve identified five frequent financial mistakes that online entrepreneurs can easily avoid. Learn from these mistakes and you’ll be miles ahead of the game.
We’re so entrenched in the financial sides of our clients’ businesses that we forget not all online entrepreneurs are familiar with this stuff. That’s why in this episode, we make sure there is no confusion about the roles bookkeepers and accountants play in your online business.
Every online business model has advantages and disadvantages. They become more obvious the larger the business becomes. What’s unfortunate, is that when most entrepreneurs start a lifestyle business like the ones we work with at Evolved Finance, they don’t always realize what they’re getting themselves into until they start making real money. That’s why in the latest episode, we share the pros and cons we see in the three most common online business models.
