theshift is a course from Evolved Finance™ that teaches online entrepreneurs how easy it is to create a more stable online business using our proven financial practices
It's time to take control of your finances and feel better prepared for the challenges of running an online business.
Chances are you’re pretty good at making money online. Or at the very least, you’re getting better at it. That doesn’t mean it’s easy. It’s a big deal to create a service or product that your customers and clients are actually willing to pay for. Few people ever get to this point.
But, like many others who are making money online, sometimes you feel like an entrepreneur imposter.
Even if you’re making thousands of dollars each month, it’s hard to kick the notion that you don’t really know your business as well as you should. You know how to build your email list, optimize a sales page, and create awesome products and services your customers will love, but there’s got to be more to running a successful online business, right? Of course there is!
Where the heck are you supposed to learn this stuff though?
Your fellow entrepreneurs rarely want to talk about their finances in detail. It’s just too personal (because it usually involves having to reveal how profitable their businesses actually are). And here’s the truth: many of them struggle with managing this part of their businesses, too.
So, like most online entrepreneurs, you figure it out as you go. As long as your business grows and makes more and more money, everything will be fine…
Until it’s not.
We’ve seen firsthand how increasing a business’s revenue can actually make it less stable and more stressful when the owner doesn’t have the tools to deal with it. Without the processes and people to manage the flow of money in and out of your business, it’s nearly impossible to be an effective and confident leader.
In the meantime, you might be worrying about your business because you:
Only have a vague idea of how much profit you’re making every month.
Don’t know how much money to save for taxes or how much you’ll actually owe the IRS.
Want to invest in your business, but you don’t know what you can afford or whether you’ll get a return on your investment.
Aren’t sure how much the business can afford to pay you without stifling its growth or compromising its stability.
Feel overwhelmed and intimidated by the financial side of your business, so you fail to prioritize it even though you know you should.
Suspect you’re missing out on important financial data about your business but you don’t know how to access let alone interpret the data.
"We have been working with Parker and Corey for several years. They are smart, professional, entrepreneurial and fun guys, too! We consider them as part of our team and would highly recommend you make them part of yours as well."
New York Times Best Selling Author and International Speaker
"We love having Corey and Parker help us get clear on our numbers. Any entrepreneur who wants to understand their business better can benefit from the knowledge they have to share."
Co-Founder of The Foundation
"We are better business owners and entrepreneurs because of the things we've learned from Parker and Corey. Their knowledge has been invaluable to our business."
Jadah Sellner and Jen Hansard
Founders of Simple Green Smoothies
Even if numbers are not your strength, you are 100% capable of understanding and managing all aspects of your online business
If you have learned how to make money online, then you can also develop the basic knowledge and skills you need to make the shift and become the in-control CEO of your business.
How do we know it’s possible?
We’ve seen countless entrepreneurs just like yourself transform the way they view and manage their businesses by establishing a few simple financial processes and practices. For some, this change meant the difference between tremendous revenue growth and shutting their businesses down completely.
How would your business change for the better if you knew:
How much money your business generated and spent every single month, without pulling up bank statements or slogging through homemade spreadsheets.
How to proactively prepare for taxes throughout the year so it's not such a stressful experience.
How to put together your financial team and give them clear direction, even if they aren't familiar with online businesses (most bookkeepers and accountants are not).
How to analyze your financial data in a way that helps you take advantage of opportunities and avoid pitfalls.
How to get on the good side of the IRS (yes, it's possible!) without overpaying on your taxes.
How to plan for growth and create stability using actual numbers from your business.
How to better protect the business you've worked so hard to create, using simple financial processes and practices.
Let us show you exactly how to set up and manage your finances, so you can stay focused on selling awesome products and sevices
"Corey and Parker have literally changed the way I think about my business. I've quickly learned that getting a grip on my finances is a vital step for succeeding as an entrepreneur."
Founder of Dean Street Society
"Corey and Parker are teaching concepts few entrepreneurs have the ability or experience to teach. It's the hidden side of running an online business that needs to be talked about more in the entrepreneur community."
Founder of Build Grow Scale
"Ignoring your business's numbers is a recipe for failure. Parker and Corey help me pay attention to what's important, understand my business's financials, and plan for the future. Their guidance has helped lead to unprecedented growth in my business."
Author, Speaker and Creator of Quiet Power Strategy
Why onlines businesses making six, seven and eight figures trust us with their finances
Imagine if you had visibility into the inner-workings of some of the most successful online businesses in the industry. How would those insights change the way you manage your own business?
This is the world the Evolved Finance™ team lives in every day. Over the past five years, we have provided bookkeeping and financial consulting services to online entrepreneurs all over the country. Our clients range from top business coaches and consultants to internet marketers, authors, and bloggers.
With no email list or advertising activities, we’ve grown Evolved Finance™ through word of mouth alone. Our clients gladly promote our services because they recognize how valuable it is to have a financial team that understands the unique challenges online businesses face while providing guidance and support that can’t be found anywhere else.
Over the past five years, we’ve seen a lot. We have been trusted to set up financial systems and processes for online businesses of all sizes. We’ve witnessed six figure businesses explode into seven figure businesses because of the insights they gained from their financial data. We’ve seen entrepreneurs move beyond their fear and intimidation to create stable and reliable online businesses even though they thought they were “bad with money.”
Our expertise has come from working with online businesses. We are prepared to teach entrepreneurs how to manage their finances in a way that makes sense for how they operate in the online space.
"Every damn internet marketer needs to go through the shift. This information is vital to creating an online business with any sort of longevity and stability. Corey and Parker are the absolute best at what they do."
Author and Founder of Castleman Consulting
"Corey and Parker's guidance over the years has been life changing. What I've learned from them has made running my business so much less stressful."
Founder of Build Grow Scale
"My confidence around the financial side of my business has increased drastically since working with Parker and Corey. They are a vital part of the SPS team."
Co-Founder and Owner of Self Publishing School
Are you willing to dedicate an hour a day for seven days?
If you can dedicate an hour a day to the shift, it will take you only one week to review all the material you'll need to run a more financially stable business. If you want to move at a faster or slower pace, it's totally up to you. You will have lifetime access to this course, even as it gets updated with new information each year, so you can always reference the information when you need it.
What we teach in the shift is not secondhand information we read about somewhere else. These are the proven practices our clients pay us thousands of dollars a year to integrate into their own six, seven, and eight figure businesses.
What you can expect to learn in theshift:
How to create a strong foundation for your online business through sound financial practices.
How to find a bookkeeper and have them manage your finances the Evolved Finance way.
How to utilize the most important financial report in your business.
How to understand what your numbers are telling you so you can address issues before they become bigger problems.
How to get on the same page with your accountant and ensure they're the right fit for your online business.
The basic information you need to know about taxes so you can stay out of trouble with the IRS.
The benefits of forming a business entity and how it can protect your business.
The most popular money saving tax strategy for small businesses and how to assess whether it is the right move for you.
The difference between employees and contractors, and how to decide which ones you should be hiring.
The three payroll options every online business should be considering.
How to use our cash flow tool to ensure sure you never run out of money after a launch.
How to use our budget tool to plan and forecast for the future of your business.
Want more support as you learn the material?
Not a problem! Every student in the course will be given access to a private Facebook group where they can share insights, start conversations about specific topics, and ask questions about any modules or lessons in the course. The Evolved Finance team will also be actively participating in the group to help provide clarity around the course material!
"What I've learned from Parker and Corey has helped to protect and stabilize my business during a time of tremendous growth. I'm so thankful for their expertise."
Founder of Femtrepreneur
"Whether you like it or not, money management is a huge part of being an online entrepreneur. You owe it to yourself and your business to learn what Corey and Parker share in the shift."
Founder of Eyes Wide Open Collective and New Law Business Model
All of the information and guidance we provide our clients, at a fraction of the cost.
Evolved Finance™ clients pay as much as $18k a year for our bookkeeping and consulting services. With the shift, you can get access to the same insights and tools we use with our clients for a fraction of the cost. There are no more excuses for feeling in the dark and unsure about your money. If you’re serious about your path as an entrepreneur, you owe it to yourself to make the shift.