About Evolved Finance

Evolved Finance is a bookkeeping, financial consulting, and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses. Founded in 2010, Evolved Finance began as a small, boutique bookkeeping firm and is now the go-to financial team for some of the most successful online businesses in the industry. Our clients include authors, bloggers, business coaches, internet marketers, educators, speakers, marketing agencies, and creatives.


  • We’ve built our financial expertise around online businesses and have spent years learning what makes them tick. Because of this, we’re able to provide the best financial support and guidance in the industry.
  • We’re a five-person team based out of Southern California. Our clients, customers, and community mean everything to us and we work our butts off to make sure they have the knowledge and insight they need to run profitable businesses.
  • Our bookkeeping service has grown through word of mouth. Our clients share what we do with others because they know how rare it is to have a bookkeeping team that understands the online business world.
  • We don’t believe that finance should be complicated, especially when you’re running a business online. With the right guidance, all entrepreneurs are capable of understanding the financial side of their business.

COREY WHITAKER, Co-Founder & Partner

Corey started his career in small business finance almost 10 years ago working as a bookkeeper and financial manager for an estate planning law firm in Redondo Beach, CA. Corey used this experience to begin building a stable of bookkeeping clients that would eventually become Evolved Finance. Over the years, he has developed expertise in small business financial management, incorporation processes, online CRM and merchant account systems, and small business tax strategy. Corey attended California State University – Long Beach, where he graduated with a bachelor’s degree in business administration. Corey has maintained a deep love of entrepreneurship since he was a teenager and has been involved in the development and management of multiple online businesses outside of Evolved Finance. In addition to taking care of his client base, Corey manages the operational and financial aspects of Evolved Finance.


Parker joined Evolved Finance in 2014. He comes from an entrepreneurial family, with both of his parents being former business owners and his brother currently working in the startup industry in San Francisco. After graduating from Loyola Marymount University with a bachelor’s degree in business administration, Parker worked at a small online automotive consulting company where he learned the basics of running an online business and worked with major auto manufacturers. He later moved to San Diego to work for adidas Golf, where he managed a $50 million product category for the US market and worked with key leaders and executives on cultural and business strategy projects. In addition to taking care of his client base, Parker manages the marketing and business development aspects of Evolved Finance.

Anna Whitaker


Susan Odle

Account Manager

Rubi Burke

Account Manager

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